Discovery Network - Naked and Afraid XL Next Level

From brief.promax.org 5.4.22 Discovery’s Naked and Afraid XL leads the Promo Mojo ranker for the week ended May 1, the day that the show premiered its eighth season. 1) Naked and Afraid XL, Discovery Impressions: 273,492,477 Interruption Rate: 1.39% Attention Index: 112 (12% fewer interruptions than avg.) Imp. Types: National 99%, Local 0%, VOD/OTT 1% In-network Value: $502,352 Out-of-network Est. Spend: $1,814,890

I created custom lettering for this promo, because the client requested something with a frantic feeling. I made a pen out of aluminum, drew the letters by hand, and created a font. (I was not responsible for the animation on this spot. Additional design and animation by Luis Freddy Morales Moreno.)

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