Discovery+ In-App Intro Storyboard 1
The spectrum bar is a recent addition to the Discovery+ brand system. It is meant to symbolize that "DISCOVERY+ is FULL OF LIFE," and reflects extraordinary stories from around the world. The multi-colored light beams represent the varieties of genres. The first beam coincides with a single musical note. As additional beams shoot across the screen, the musical tones multiply and become harmonic. They collide and form the D+ Spectrum Bar.