XOX Betsey Johnson promo

This promo featured Betsey Johnson and one of the cast members of Jerseylicious, a highly rated Style Network program. I was the Art Director of the promo and designed the set backdrop.

I designed the minimal set for this shoot. We had a very small budget, so I had a canvas painted in gradating shades of Betsey's favorite color.

These are the online pieces created by the team, which followed the same direction.

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