ABC Family Channel / Interim Branding Elements

These elements are part of the 'interim' branding package I designed for ABC Family Channel. While their full rebrand was yet to come, the client wanted to depart from the slick persimmon look which dominated the network for the last several years. They asked me to develop their key branding elements, incorporating a more painterly, tactile, imperfect, casual and degraded aesthetic. We chose to include the persimmon in tiny elements, like the pencil marks, as a nod to the prior years' staple color.

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